Art Direction – Dashain & Tihar Reels (Fonepay)
Art Direction – Dashain & Tihar Reels (Fonepay)

commercial

Led the art direction for Dashain and Tihar-themed reels for Fonepay, shaping the visual style, color schemes, and overall aesthetic to reflect the festive spirit. Ensured cohesive storytelling and brand alignment while creating engaging, culturally resonant content for social media.

Assistant Director
Art Direction for Dashain-Themed DVC
Art Direction for Dashain-Themed DVC

commercial

Worked as the First Assistant Art Director on a Dashain-themed digital video commercial for Nimbu Pani. Supported the art direction by translating the festive concept into a cohesive visual language, including set styling, color palettes, props, and on-set execution. Ensured visual consistency with the brand identity while capturing the cultural warmth and essence of Dashain.

1st Assistant Director
Holi Art Direction
Holi Art Direction

commercial

Led the art direction for a Holi-themed digital video commercial (DVC) for the renowned brand Nimbu Pani. Responsible for shaping the visual narrative, color palette, mood, and overall aesthetic to capture the energy and vibrancy of the festival while staying aligned with the brand’s identity. The film was crafted to create high recall, festive engagement, and strong brand presence during the Holi campaign period.

Art Director
4 Campaign Execution for JV USA
4 Campaign Execution for JV USA

Creative Designing

Creative Brand Designer – Campaign Execution (Jeevan Vigyan USA) I led the creative execution of four back-to-back campaigns for Jeevan Vigyan USA, delivered between June and July for the U.S. market. Working closely with the brand team, I translated brand-led ideas and strategies into a cohesive visual identity, including key visual (KV) designs, motion creatives, and high-performing paid ad assets. I was responsible for the overall brand design, campaign look and feel, KV system development, and structuring creative roles across the campaign. The campaigns achieved strong performance and demonstrated successful results throughout the execution period.

Design And Motion
Jeevan Vigyan- Campaign Execution
Jeevan Vigyan- Campaign Execution

motion_graphics

Creative Brand Designer – Campaign Execution As a Creative Brand Designer, I led the creative execution for the Virat Chakra Vigyan and Chakra Vigyan campaigns for Jeevan Vigyan, conducted during February and March. Working closely with the brand’s internal team, I designed high-impact visuals and motion assets tailored for marketing and paid ad runs. The creatives were strategically built to maximize reach, engagement, and conversions, directly contributing to a measurable increase in orders and the successful delivery of campaign objectives.

Creative Brand Designer